Introduction

Tim Burners-Lee invented world wide web (www) in 1989. This ground-breaking invention transcended geographical boundaries and helped information and communication technology (ICT) professionals creating and delivering multifarious applications and solutions over cyberspace. Certain major examples are hyperlinks, videoconferencing, eCommece platforms, videogames, voluminous documents delivery, multidimensional viewing of tangible products, and so on. This journey, riding on www, to deliver innovative solutions is continuing even in present Industry 4.0 era. Through the process of evolution of scientists also created virtual environment to gloss over reality through applications of digital technologies, viz., virtual reality (VR) augmented reality (AR) and hybrid version of these two called mixed reality (MR). These are collectively known as Immersive Technologies (ImTs).enabled product managers to bring customers near to synchronous versions of real-world tangible objects without physically being near, albeit not being possible to be touched, felt, and smelt. The author has covered these in his paper published in May 20201 under this column digital transformation. The present article is an extension of the same towards the virtual universe of Metaverse.

Migration from Real to Virtual

ImTs are mainly being used by digital marketers of industry sectors like tourism and hospitality, motor vehicles, real estate, fashion retailing etc. Aided by a specially created headset a customer can visually experience with sound effects an exotic hilly tourist spot, the cabin of a car, a dwelling unit, a hotel room, etc. However, what one trusts may not be the truth, or what is truth may not be what one trusts. This phrasal expression has been used by the author while writing on the benefits of blockchain technology which bridges the gap between trust and truth by establishing only one version of truth with transparency. But perhaps once more one needs to validate it in the context of virtual realityLearn more  from pdf >>>>>>