30th Monthly Article on DT Startups Soonicorns and Unicorns February-2022

Introduction

In September and November 2016, the author in free wheel blogs wrote about his thoughts on startups, innovation, disruption, incubation, etc. Those days some wavy words were buzzing around connecting with startups, viz., hackathons, disruptions, FinTechs, transformational and foundational digital technologies and solutions, IoTs, Apps, etc. When wind blows all plants and trees undulates. Similarly, thoughts of many people were also being undulated by those words, at times turning into storms. The word ‘Unicorn’, which was coined by venture capitalist Aileen Lee in 2013, was hardly known in India. Unicorns are those startups whose valuation has crossed USD 1 billion and the word Soonicorn is its derivation to indicate startups which are expected to soon cross that threshold.

One of the popular and understood to be smart phrases even five years before used to be ‘Startups burning cash’ and questions among finance professionals used to be how come they are being funded by some investors. There were negative perceptions about startups and first generation entrepreneurs for burning valuable resources and nine out of ten failing. In course of time the words startup and app have become a part of a common man’s daily life making difference in many ways. But if each human being recalls childhood the realisation in hindsight would be that she/he was also a startup. It was a process of learning by making mistakes and from cautions sounded by parents and well- wishers around.Learn more from pdf >>>>>>

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