Introduction and Objective
In the 10th column, published in June 2020 volume of this Journal, several emerging dimensions of digital transformation in the new world order post Covid-19 Pandemic have been dealt with. That volume has identified key functional areas of certain industry sectors for digital transformation, and correlated digital tools befitting transformation requirements of those functions. Implementation is, however, the critical task that also needs metamorphosis of various other facets of any organisation. In a lay man’s language digital transformation (DT) is. nothing but driving changes in business, operating and revenue models by leveraging digital competencies. The irony is that DT is generally a misunderstood or partly understood subject by stakeholders and employees across hierarchical levels of any entity. The point that is quite often not accepted with open mind is that integrating digital tools for DT and abandoning and / or modifying legacy policies, systems and processes are the first two critical steps for digital transformation. Objective of this paper, therefore, is to revisit and bring out simplicities of the simple task of DT and bring out various actions needed for implementation with informed judgment without fear of unknown. It will also deal with the approach and steps which business managers need to follow with the open mind for creative destruction.

Digital Transformation Revisited

Jon Kabat-Zinn, a famous professor of medicine and propagator of mindfulness said, “You can’t control the waves, but you can learn to surf!” This pearl of wisdom aptly describes the contemporary situation when Novel Corona Virus has caused waves and high tides of cruellest crisis in the history of mankind. The clarion call of present time is to first learn surfing for revival and survival, and then grow. One of the most critical tasks for saving the entity from drowning is implementation of DT befitting the emerging way of living and operating in the new world order. This is a journey and not a destination to be reached just for once.
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